You spend all this time talking to potential clients– they appear to have money, interest, and clear need for your services. But somehow they don’t buy– they went with someone else, balked at the price, were just milking you for free consulting, or turned out to be jerks. How do you avoid all this?
If you’re a consultant, freelancer, or agency, do you see what’s happening here? Unless they have clear need, don’t try to sell them on a service. And unless they walk into your office, don’t go out of your way to talk to them.
But what about generating leads, you say?
I can’t just sit there hoping that if I build it, they will come– we have to sell, right? Yes, and you do that by putting out a lead magnet– a demonstration of your expertise.
And you qualify these people by using the “strategy assessment” to get their goals, content, and targeting.
As much as the would-be client wants to get straight to action, we always follow these 3 sequential steps.
Metrics is to collect information– called the “strategy assessment” and access checklist. That means we have not only their GCT (goals, content, targeting), but access to their analytics and ads.
Analysis is where they must pay for our time, so we can properly diagnose the issues and make a recommendation. We don’t do this for free– our time is valuable and they must respect it by buying a “Power Hour”.
Action is the treatment plan, or our plan to help you solve these problems. With a plan in place first, everything runs more smoothly. And like any successful operation, every procedure is governed by a checklist with the price associated with that package.
Growing and Managing your Social Agency Step-by-Step
Whether you are a solo consultant or an agency looking to tune your operations, repeatable excellence is something we all seek. With our agency growth training, you will learn how to go from being a freelancer to a “fully equipped” agency. This course includes the following guides as well as training videos and quizzes along the way to make sure you understand each piece of the Agency Growth “puzzle”.
Build your inbound lead flow (no need to cold call again) via the LIGHTHOUSE client method. Tune your offering (establish packages of what you do and DON’T do, with checklists and referral partners). Find, hire, manage, and develop your staff (arguably, the biggest challenge of any business). Price your offerings competitively (which usually means charging way more). Get your own social presence in order– website, FB page, plumbing, ads account, etc (the cobbler’s son has no shoes).
You’ll learn how to streamline your business and solve common client challenges. Not just this, but you’ll also walk away with the following materials and checklists that you can apply to your business immediately — creating “repeatable excellence”.
Strategy Assessment – No more nightmare clients who want results without giving you any help. Use our form to qualify your clients. Collect their combination of Goals, Content and Targeting so you can be selective on who you work with. They submit un-realistic goals, say no. They don’t have any content, say no. They don’t know who their target is or how to spend their budget, say no. Now when you bring on a new client you’ll be equipped to get some “easy wins” for them right off the bat because you qualified them and understand their strategy.
Success Tracker – Compile your hard work into one all inclusive report using our Success Tracker template. You’ll find slides to map out your sequences, content and target audiences. Most important will be utilizing the executive summary slides to show the client the progress you are making against their goals. Include what your plans are to do next, and what you need from your clients to be successful.
Lighthouse Client – Do you want new clients via Word of Mouth and Inbound marketing? It’s not enough for your friends and associates to vouch for you. You need a Lighthouse client. Dominate entire verticals by building around your Lighthouse client. It’s how we got sports clients across the globe, because it started with the Warriors. Check out our Internal Video Training on how to obtain and utilize Lighthouse Clients.
Statement of Work Template – The majority of relationships in life (ie. marriages, friendships AND business) fail for the same reason. Unrealized expectations. Use our SoW template to make sure you and your clients have aligned expectations when you start a new project. Now you’re troubleshooting problems before they even occur.
Influence Generator – Word of Mouth is the byproduct of excellent work repeated overtime. It leads to Inbound marketing. It is THE most powerful form of marketing. So we’ve developed a Process and Checklists to help encourage your best customers and partners to advocate your brand. Stop selling and start driving Inbound leads by incorporating this process.
Digital Marketing Training Guide – We have our way of qualifying those who choose to work for our company. By giving you access to this guide we are showing you our tried and tested strategy that you can take and use for yourself. We will help you understand the underlying principals that we use in this process so you can mold and shape this to work specifically for you.Share Tool - Group Buy Tools and Premium WordPress From $1
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