Gerardo Perez – How to Run TikTok Ads

A step-by-step proven framework to creating TikTok ads that sell. You’ll learn how to create valuable, high-converting ads that emulate the look and feel of organic posts.

THIS NEW COURSE WILL HELP YOU…

• Create winning ads faster: By using Gerardo’s proven framework, perfected from over $2M in TikTok ad spend, you’ll have everything you need to create winning ads faster.
• Accurately test and scale: You’ll learn how to properly split test, what metrics matter, and how to easily optimize and scale your highest-performing winners.
• Acquire in-demand skill: No matter the economy, there’s always a need for good media buyers. Master this high-paying skill to grow your own business or get hired to help others.
• Drive more high-quality traffic: You’ll learn how to target TikTok’s massive audience by age, interests, gender, location, and more. They even now offer geotargeting for local businesses.
• Multiply your brand reach: You’ll learn how to combine both your paid and organic strategies so you can multiply your reach, increase conversions, and decrease your costs.
• Enjoy more free time: With a repeatable sales system in place, you’ll have more free time to launch new products, scale your team, or spend more time doing what you love.

WHAT’S WAITING FOR YOU INSIDE

PART 1 : ADS THAT SELL

• Module 1: Ads Setup
  Understand your business manager, set up your ad account and get your pixel installed.
• Module 2: Campaign Level
  Learn how campaigns work, their different objectives and how to structure your first one.
• Module 3: Ad Group
  Define what pixel event to optimize for, your targeting interests and set the right budget.
• Module 4: Ad Toolbox
  Walkthrough all the different ad types, audience options and different asset tools.
• Module 5: Suggested Setup
  Use top of funnel, lookalike audiences and retargeting for low cost conversions.
• Module 6: Campaign Walkthrough & Optimization
  Learn how to optimize any campaign based on time, ad spend and conversions.

PART 2: DEVELOPING CREATIVE

• Module 1: The Importance of Creative
  Make TikToks not ads, creative best practices and high-converting ad structures.
• Module 2: Winning Ads & Why They Work
  Discover the 7 key elements of nearly every winning ad on TikTok and why they work.
• Module 3: Scripting Your Ads
  Write your first script and film your first ad using the most successful frameworks.

PART 3: ORGANIC CONTENT

• Module 1: Your Profile
  Set up your analytics and learn how to use spark ads through brand profiles.
• Module 2: The TikTok Algorithm
  Leverage what the algorithm likes, find top hashtags, brands, and tre
• Module 3: Your Brand On TikTok
  Develop your own brand style following 3-4 main content pillars.

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